#username: By the late 2000s I was deciding it was probably a better idea to have a less-personally-recogniseable than more-personally-recogniseable handle, at least for some purposes.
There's always the question "what to choose". I'm something of a fan of "Forbidden Planet", and a run-together form of "Dr. Edward Morbius" produced "dredmorbius", which seemed suitably 1337. So I began using it.
When G+ made clear it was trying to create an "identity network", it was time to scrub Old Me.
1/
... what I say speaks for itself. I'll provide background, references, data sources, methods, etc. (as I did on the G+ user numbers story -- and was really impressed when an SEO/Marketing firm actually followed through /and replicated my findings on a 10x larger sample/).
But yeah, that's the origin story.